Fully Automatic Top Load Washer
Top Load Washing Machine
The product is a fully automatic top load washing machine which is developed based on Indian consumer based insights. The intended users fall under SEC A, A+, B, B+, (based on NCCS) who are either first purchasers, upgraders or repeat purchasers. They could be either single or family coming from a rural or an urban background.
Client / Manufacturer
Design
Robert Bosch Hausgeräte
München, DERobert Bosch Hausgeräte GmbH
München, DEMohd Wardi Iswali, Rajesh Sriram, Andreas Schuessler, Mohan Vijayalaya PandianDate of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users