Fundação Armando Alvares Penteado

Brand Identity & Brand Architecture

FAAP is a story of pioneering art education that begin in the 1950s in Brazil. Today, Fundação Armando Alvares Penteado consolidates a singular lifelong learning structure spanning from high school to college and postgraduate programs, in a hybrid curriculum that merges creativity and business. The value of such history was paramount to clarify that this would be the lens through which we would see the future. The process encompassed the entire brand architecture with educational and cultural branches, unifying a brand identity that keeps the brand dynamic enough to evolve, while cohesive enough to honor it’s heritage for the next 75 years.

Client / Manufacturer

Fundação Armando Alvares Penteado

São Paulo, BR

Design

BR/BAUEN

Goiânia, BRAntônio Dellatore, Arthur Abreu, Luis Feitoza, Rodrigo Francisco, Satsuki Arakaki, Ted Oliver

Unbranded

Goiânia, BRTiago Rodrigues