Fuse – We dress you

Packaging design

The challenge was to design packaging for the high-quality first layer clothing "Fuse – We dress you win" that conveyed the brand values functionality and quality. The key visual in vivid green worked as an eye catcher, its three-dimensionality symbolizing both dynamics and the products' high tech requirements. The design was implemented on various packaging units and is also found on sales displays and trade-fair booths.