Future Lab Program™ web
Microsite
The "Future Lab Program™" is where Sony shares concept prototypes in development at Sony R&D with users for opportunities to co-create future lifestyles. In order to focus on the program approach, the movie scrolls horizontally on one long desk to outline the development process. Using the same methodology, the website presents the concept of Future Lab Program™ with handwriting and notes to express the place of co-creation between the laboratory and the user community. Besides a few transitions, the tone is kept as simple as possible to express the company's foresight that development goes on towards the future.
Client / Manufacturer
Design
Sony Corporation Creative Center
Tokyo, JPSony Corporation Creative Center
Tokyo, JPversion zero dot nine Inc.
Tokyo, JPDrawing and Manual Inc.
Tokyo, JPDate of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User