Future Lab Program™ web
Future Lab Program™ web
Future Lab Program™ web
Future Lab Program™ web


Future Lab Program™ web


Sony Corporation Creative Center

The "Future Lab Program™" is where Sony shares concept prototypes in development at Sony R&D with users for opportunities to co-create future lifestyles. In order to focus on the program approach, the movie scrolls horizontally on one long desk to outline the development process. Using the same methodology, the website presents the concept of Future Lab Program™ with handwriting and notes to express the place of co-creation between the laboratory and the user community. Besides a few transitions, the tone is kept as simple as possible to express the company's foresight that development goes on towards the future.

Date of Launch
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User