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Camera
Sony CorporationSony’s cinematic expression cultivated in the field of film production is combined with state-of-the-art digital imaging technology in this interchangeable-lens camera featuring a full-frame image sensor. Despite its compact, lightweight body, this camera boasts excellent operability and has what it takes to capture every fleeting nuance in powerful cinematic expression. As demand increases for video content in various fields, including social media and video-sharing websites, this camera caters to the desire of serious creators for cinematic expression with more freedom.
iF Gold Statement
This compact camera was designed by Sony to capture content in outstanding cinematic quality. It represents a groundbreaking combination of ergonomics and precision design applied to every detail, control, and button. Sony's deep experience in the field of cinematic production shines through in this little gem of a camera.
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User