G Flex
G Flex
G Flex
G Flex
2014

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G Flex

Smartphone

LG Electronics Inc.

The G Flex is conceptualized as a curved smartphone; to put it into commercialization, LG has newly developed all its major components, such as LCD and battery, to be bendable in shapes. It is a paradigm shift leaving from conventional flat shape of phone design by far, and at the same time LG approaches it at a user-friendly angle to enhance fundamental usability that offers comfortable grip of handset and naturally matches the contour of a face (during calls); the vertically concave profile of display, in particular, gives the user the sense of immersion so as to more effectively enjoy multimedia.

iF GOLD STATEMENT

The new approach to the interface on this smartphone is great. Putting the control on the back and adopting a curved display add immensely to the experience of using this phone. This is an excellent product in terms of its ergonomics and quality.

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