G-SHOCK G-STEEL GST-B100X
Wristwatch
This watch represents the next generation in basic timepieces, adopting a “layered guard” construction of varying materials including carbon bezel (nano-alloy technology), buffer plating and metal bezel for maximum shock resistance. As a departure from previous heavy and glamorous G-SHOCK design, this watch achieves simple and minimalist toughness but retains a distinctive style presence with its three-dimensional face design and advanced level indicators inspired by an aircraft rotary wing.
Date of Launch
2017
Development Time
13 - 24 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User