G70 Festival

Event

During the automotive industry's annual meet-up at the IAA in Frankfurt, Genesis Motor Company gave its home town Seoul a present: 20,000 free tickets to a unique event in the city’s iconic Olympic Park to mark the launch of the company's new G70. The three-hour music festival featured Gwen Stefani, Andra Day, and CL. They performed on a stage entirely made up of LEDs illuminated by a unique motion design concept that constantly transformed the atmosphere and look of the venue.

Client / Manufacturer

Genesis Senior Vice President | HEAD OF GEN

Seoul, KR

Design

BLACKSPACE GmbH

München, DE