![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/01_blackspace_g70_if_4.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/02_cho_g70_seoul_20170915_0156.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/25306.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/25307.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/25308.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/01_blackspace_g70_if_4.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/02_cho_g70_seoul_20170915_0156.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/25306.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/25307.jpg)
![G70 Festival](https://ifdalivestorage.blob.core.windows.net/user-uploads/46087/247667/00000000-0000-0000-0000-000000000000/25308.jpg)
G70 Festival
Event
Genesis Senior Vice President | HEAD OF GENDuring the automotive industry's annual meet-up at the IAA in Frankfurt, Genesis Motor Company gave its home town Seoul a present: 20,000 free tickets to a unique event in the city’s iconic Olympic Park to mark the launch of the company's new G70. The three-hour music festival featured Gwen Stefani, Andra Day, and CL. They performed on a stage entirely made up of LEDs illuminated by a unique motion design concept that constantly transformed the atmosphere and look of the venue.
Client / Manufacturer
Design![BLACKSPACE GmbH](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/8504/00000000-0000-0000-0000-000000000000/logo_b444fa779cb39bae9366814f41093672075b5622.png)
![Genesis Senior Vice President | HEAD OF GEN](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/21346/00000000-0000-0000-0000-000000000000/logo_6772412ed12859ba070f873e28d78e3d048d114c.png)
Genesis Senior Vice President | HEAD OF GEN
Seoul, KR![BLACKSPACE GmbH](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/8504/00000000-0000-0000-0000-000000000000/logo_b444fa779cb39bae9366814f41093672075b5622.png)
BLACKSPACE GmbH
München, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: South Korea
Target Groups
Consumer / User