Gachigayo
Corporate Identity
LOTTE MART is the largest retailer in South Korea and operates 200 large discount stores in Korea, Vietnam, and Indonesia. We believe a healthy environment should come first for fresh food and good merchandise. The sustainability brand "gachigayo" (in English “Please wait and come with me”) was created to draw awareness to the effects of pollution on animals. It is based on the three core values of 'Sympathy', 'Action' and 'Symbiosis', with an overarching brand concept of ‘The Voices of Animals'. We try to deliver this brand message via the touchpoints of online and offline customers.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: South Korea
Target Groups
Consumer / User