GAENYEOMSUDA (Mirae-N Math Textbook)

Textbook

<Gaenyeom Suda("Concept Chat" in English)> is a math study book designed to allow easy access for learners. The brand name <Gaenyeom Suda> is an abbreviation from concept is everything in math’ and it shows the identity of the book at the same time. The effort was made to intuitively express the brand concept which is to show the joy of studying the tough math concept as if it’s a fun conversation taking place between friends by reflecting abbreviation and customizing into the logo type which is the teens’ culture. Hand drawn like cover was applied to help the learners approach math more comfortably by giving them more friendly feeling.

Client / Manufacturer

Mirae-N

Seoul, KR

Design

Mirae-N

Seoul, KRCreative Director - Hyunji Son, Project Manager - Kiwook Kim, Designer - Wookhoon Kwon / Sujung Shin / Sungah You