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A series of cooling appliances
BSH Hausgeräte GmbH; Gaggenau DesignThe holistic UI design language of the Gaggenau Expressive Series refrigeration appliances follows Bauhaus and modern architectural principles. It features a brand-specific, minimalist design that blends seamlessly into the housing structure on the touch display. The interface acts as the central control for all temperature zones in the refrigerator, freezer or wine cabinet. A consistent, coherent user experience is created through clear visual structuring and intuitive guidance. Distinct categorisation of appliance areas, supported by interior lighting scenes, ensures safe navigation even when managing more complex temperature settings.
Client / Manufacturer
Design

BSH Hausgeräte GmbH; Gaggenau Design
München, DE
zweigrad GmbH & Co. KG
Hamburg, DEClaudia S. Friedrich, Aleksandra Chodur, Vildan Emuce-Cesur, Louisa Pankow, Konradin WindhorstGaggenau Design
München, DESören Strayle, Sven Baacke, Adriane Wassmansdorf Mattos, Lucas Schulte Campos, Carsten Ziegenbein, Mikkel Brandt BuggeDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America
Target Groups
Consumers / Users