Galaxy A Series
Smartphone
The 2019 A series was created for Gen-Zs who seek a premium yet youthful experience at an affordable price. The newly developed “3D Glasstic” material and CMF techniques have been applied to the back cover, giving it a wonderful “prism effect” color shift, representing the futuristic design concept of the A series. The all-screen design of the Infinity-U display comes in different combinations of size, function, and color, reflecting the varied needs of different market segments.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2019
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Specific sub-group: Mass Consumer, especially Young Consumer target (Gen Z)