Galaxy Dynamic Visual Identity System
SmartPhone Package
Galaxy Visual Identity System unifies Galaxy's various form factors under a single design language. This approach stems from careful deliberation on how to convey Galaxy’s innovations in various form factors in a way that is instantly recognizable to consumers. It serves as a platform for building a cohesive brand image, simplifying each model into symbolic form. This system has been developed to clearly communicate Galaxy's unique identity across its various form factors while expressing the brand’s 'authenticity' and 'confidence' in a minimalist yet impactful design. This effort is expected to further enhance Galaxy's design identity.
Client / Manufacturer
Design
Samsung Electronics Co. Ltd
Seoul, KRSamsung Electronics Co. Ltd
Seoul, KRMobile eXperience Design TeamDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users