Galaxy S20+ 5G BTS Edition
Smartphone packaging
This special edition packaging celebrates the K-Pop group BTS and has been released for two Galaxy products, the S20+ and Buds+. This packaging design aims to make a positive connection between the Samsung Galaxy and the musical group and its huge following, known as the ARMY. The packaging offers a narrative to users, tasked with finding the 7 hearts of the 7 BTS band members among the star imagery used as one of the key graphic elements.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Specific sub-group: BTS Fans