Galaxy S20 FE
Smartphone
Galaxy S20 FE is a new addition to the S20 series, designed to appeal to younger generations and convey the charms and values of the flagship brand to more consumers. This model was created from our efforts to find a new way forward for the Galaxy S series and remain attentive to the needs of consumers. It was designed as “a product of our communication with Galaxy fans” based on consumer survey findings on the performance and functions of the Galaxy brand. The sleek and fluid body ensures an optimal grip. It comes in a variety of bold colors preferred by younger consumers.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Specific sub-group: Millennials generation