Galaxy S23 FE
Smart Phone
Carrying on the design legacy of the S23 series with its streamlined form, the product is designed to appeal to a wider consumer base, especially the younger demographic, while maintaining affordability. The main frame colors are neutral graphite and silver, and the back glass offers six different colors. This enhances productivity, reduces waste, and minimizes unused materials, promoting eco-consciousness. It also breaks from the traditional tone-on-tone color scheme, embracing vibrant and youthful color combinations. This approach creates a product with a lively and fresh feel, providing consumers with a unique and diverse experience.
Client / Manufacturer
Design
SAMSUNG Electronics Co., Ltd
Seoul, KRSAMSUNG Electronics Co., Ltd
Seoul, KRMobile eXperience Design TeamDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users