Galaxy Studio - Seongsu

Pop-up Store, Product Launching Campaign

Galaxy Studio is an unique brand experience platform where consumers can experience first-hand flagship Samsung mobile products in Korean market launch. The aim was to communicate the tech leadership vision of Samsung and to address a new target group. The challenge is how to communicate to the Korean audience about the technology, translating something highly technical and scientific into something less unfamiliar and simple. So, Galaxy moved the universe to Seongsu for everyone to experience the vision of Galaxy brand. As future leading technology as the mobile itself, the experiences thus succinctly the innovations of the new Galaxy S23

Client / Manufacturer

Samsung Electronics

Seoul, KR

Design

CHEIL Worldwide

Seoul, KREd Yoo, Mikyung Kang, Hogil Jung, Jay Jeon,
Yoonjoo Hwang, Eunjin Jang, Siwon Kim, Helia Hyejoo Son, Chisung Kim

Plain Oddity

Seoul, KRJihye San, Somin Kim, Junhyeok Ryu

Our Labour

Seoul, KRChunghyung Lee, Hanseul Kim, Sangmoon Han