Galaxy Studio - Visual Identity
Campaign Visual Identity
Samsung ElectronicsThe biggest challenge is scalability and expandability due to national-wide 50+ venues scale and broad digital channels. So we developed a scalable visual identity based on product and brand values. The three water-drop shaped camera, the most prominent feature of the product, was taken as a metaphor. The 12 iconic circles captures the values of 5 main value keywords. These patterns can be utilized in a variety of combinations depending on the communication topics, and the addition of motion makes them visually scalable across the communication media. This visual languages has successfully created curiosity and visual excitement for audiences
Client / ManufacturerDesign
Samsung Electronics
Seoul, KRCHEIL Worldwide
Seoul, KREd Yoo, Mikyung Kang, Hogil Jung, Jay Jeon, Yoonjoo Hwang, Eunjin Jang, Siwon Kim, Helia Hyejoo Son, Chisung KimStudio Werk
Seoul, KRJaehoon ChoiGoodies Land
Seoul, KRHyun KangDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users