Galaxy Unpacked August 2021
Video
The Samsung Unpacked is another digital response to the challenging changes to offline events in recent years. The new brand manifesto for Galaxy, “Life Opens Up with Galaxy,” guided the designers in this branding video. The core message is the mobile experience needs to be customized for consumers. The entire content was produced with diversity in mind, speaking to different races, occupations, and age groups. The angle used to film the Samsung Unpacked's signature cube shape varied according to the information and message being presented. This result is a visually pleasing video that lets the viewers really sink into the important details.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry