Galaxy Z Flip5 Maison Margiella Edition
Package
Galaxy Z Flip5 Maison Margiela Edition embodies the haute couture concept, showcasing the fashion brand's deconstructionist style. It features intricate details like white stitches, labels, buttons, and intentionally imperfect stitching on bookcloth paper, all of which convey Maison Margiela's signature look and handcrafted essence. The three-tiered tray structure, reminiscent of a sample tray at an atelier, offers a departure from typical in-box design, providing a new opening experience. The tray is embossed with item silhouettes, subtly hinting at their presence. This project embraces eco-consciousness by using paper boxes and pulp trays.
iF Gold Statement
The Maison Margiella Edition of the Samsung Galaxy Z FLip5 smartphone comes in unique packaging that takes the ‘unboxing’ experience to a whole new level. It contrasts timeless craftsmanship and traditional materials (stitches, buttons, and bookcloth) with modern technology to stunning effect. This is a multi-layered design, both in the literal and conceptual senses!
Client / Manufacturer
Design
Samsung Electronics Co. Ltd
Seoul, KRSamsung Electronics Co. Ltd
Seoul, KRMobile eXperience Design TeamDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users