Galaxy Z Fold2 5G Thom Browne Edition
Digital decvice packaging
The IT and fashion industries come together in this packaging design collaboration, built on signature elements from Thom Browne to present a Galaxy product suite: the Fold2, Watch3, and Buds Live. To maintain a simple but powerful statement across a wide range of products, the packaging design restricts itself to the essences of both brands. The unboxing process showcases this careful selection of design elements, making even the packaging itself a collector’s item.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User