Galaxy Z Fold2 Package
Smartphone packaging
The design offers a consistent and natural user experience, starting with the unboxing process. The package structure folds open to each side, a preview of the symmetry of the product the consumer is about to unbox. The vibrant graphics on the unit box contrast with the more subdued graphics used on the sleeve, which also relate to the lock screen. The graphics on the large phone screen are refreshing and vibrant. The inner unit box opens to reveal a delicate pattern engraved on both sides. All text elements on the leaflet and plastic wrapping have been fashioned in a double-column layout, hinting at the symmetrical fold in the product itself.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User