Gam-Sung Market
Branding and packaging
‘Gam-sung Market’ is a brand that sells different snacks and goods. The Korean retro style has been preserved, while more modern and sophisticated designs were used to convey an identity design that arouses interest from customers of different generations. A friendly and round logo design and a variable symbolic design system were applied so that varied graphics can blend in with the overall application. In addition, the humorous quotes that are hidden here and there in the package stimulate fun and excitement in daily life and make people want to buy them or even gift them.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User