Gangnam street public media ART program
Urban landscape renewal by building a new media
The existing aging Gangnam media pole was arranged only as a heavy sculpture in the form of landscape lighting. The 18 media poles, which are newly renewed, are LED screens on triangular pillars and provide a continuous view of content on both sidewalks and driveways. The form of the new media pole covered with a wide digital screen has relieved the frustration of the sight of pedestrians compared to the existing ones. In addition, a public program was planned to create a beautiful urban nightscape and a cultural and artistic street by linking with large media located around the media pole, in Gangnam-dearo.
Client / ManufacturerDesign
Gangnam-gu office
Seoul, KRCJ CGV
Seoul, KRSeungjun Lee, In jeong Choi, Ju hee Hong, Jin hwa Bang, Ki taek Lee, Sin kuk Kang, Byung kwan Cho, Dong hyuk KangNational Museum of Modern and Contemporary Art, Korea
Seoul, KRDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government