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Gartenschau Würzburg 2018
Gartenschau Würzburg 2018
Gartenschau Würzburg 2018
Gartenschau Würzburg 2018
2017

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Gartenschau Würzburg 2018

Corporate Identity

Landesgartenschau Würzburg 2018 GmbH

In the sign of the butterfly, a CI system has been developed for the Regional Garden Show Würzburg 2018, which embodies change. A prominent jagged W-shaped butterfly has emerged as an ambassador and impetus for green and urban life. Since the garden show is a strategic component of the regional branding of Franconia, the visual DNA of the region remains subtle in the logo. Under the claim "What will we do tomorrow?" the passive "Gartenschauer" is transformed into an active co-designer. The Regional Garden Show Würzburg 2018 poses questions, shows opportunities and invites the people to participate in shaping the future.

Client / Manufacturer

Landesgartenschau Würzburg 2018 GmbH

Würzburg, DE
Design

Poarangan Brand Design

Frankfurt a. M., DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, "Germany"
Target Groups
Consumer / User, "Tourists"

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