Gatorade Fuel Rover
Sports
The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field, whether during practice or on game day. Over the course of seven months, The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover, for all thirty-two NFL teams as well as other professional partners.
Date of Launch
2021
Development Time
Confidential
Target Regions
North America
Target Groups
Consumers / Users