











Gatorade Generative AI Bottle Customizer
Website
Gatorade
Gatorade has pioneered a generative AI-powered design experience that allows athletes to express their unique styles and interests through nearly endless personalization possibilities on Gatorade Squeeze Bottles. The new experience is available exclusively on Gatorade.com.
Client / ManufacturerDesign
Gatorade
Chicago, Illinois, USWork & Co
Brooklyn, NY, USAccenture Song
New York, NY, USDate of Launch
2024
Target Regions
North America
Target Groups
Consumers / Users