Gegen den Tod Couture: Bold against death

Public health campaign

In Germany, some 9,000 patients are on waiting lists for organ donation. Each day, three of them die while waiting. The main problem is that potential organ donors need to carry an "Organ Donation Card" with them for the organ donation to take place. "Gegen den Tod" ("Against Death" in German) uses fashion to change this: a capsule collection by eight hot fashion designers, each garment expressing is a life-saving statement. All the clothes are wearable organ donation IDs, carry an organ donation card, and could potentially save seven lives. The collection has a bold and powerful visual identity that helps raise awareness and will maybe even save a life.

Client / Manufacturer

Gegen den Tod auf der Organ-Warteliste e.V.

Wolfsburg, DE

Design

BBDO Group Germany GmbH

Düsseldorf, DE

Proximity GmbH

Düsseldorf, DE

Peter Schmidt Group

Hamburg, DE