Gem garden gift

Gift packaging

Gem Garden is a high-end Chaoshan restaurant located in Shenzhen. They launched a gift box for their brand, named "Moonlight", for the Mid-Autumn Festival. A Chaoshan window adorns the outer box with lasered cutouts that allow the consumer to look through the window for a glimpse of the full moon inside the box. All brands launch Mid-Autumn Festival gift boxes, most decorated with bright red and colorful illustrations. But the overall blue tone of the "Moonlight" gift box is subdued and beautiful. The design and the opening experience give people more space for imagination.