Gender Equality Chocolate

Public service communication

According to the World Economic Forum's Global Gender Gap Report, the Republic of Korea has one of the lowest gender equality indices in the world. The Korean government recognizes this as a serious issue, and as a way to disseminate this further in the media a national gender equality report is published every year. Because this report is all data and graphs, there was some difficulty communicating with the target group, as the content is both difficult and dry. So they created a gender equality index box of chocolates for each report category to convey the gender equality index and meaning in an intuitive and fun way.