Genesis G70
Automotive design
The G70 completes the Genesis sedan range by expanding the brand’s appeal in an exciting direction. The long hood, low roofline and short tail terminating with an integrated spoiler form a smooth, dynamic silhouette, emphasizing its sporting intent. The main character line called the ‘Parabolic line’ carves through the side leaving constant tension across its muscular surface. This is complimented by the athletic muscles centered on the wheels. The visual relationship between the crest grille and headlamps define the Genesis signature face. The wing logo sitting proudly above the grille sits in front of a wide and sculptured front bonnet.
Date of Launch
2017
Development Time
other period: 4 years
Target Regions
Asia, North America
Target Groups
Consumer / User