GENESIS Infotainment System - Copper Design
Automotive infotainment system
The infotainment system of the 2020 Genesis model (G80/GV80/GV70) features the new Copper design system. The GENESIS brand's copper theme symbolizes athletic elegance. However, difficulties in the digital environment of previous Genesis copper cars pushed the company to find another copper color system optimized for the digital environment within a moving vehicle. After three years of continual development, the designers were able to create an infotainment system based on the DNA of Genesis, outfitted with a copper design theme optimized for digital environments.
Date of Launch
2020
Development Time
25 - 36 months
Target Regions
Asia, North America, South America
Target Groups
Consumer / User