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Concept Car
Hyundai Motor CompanyThe Genesis X Gran Berlinetta embodies a timeless fusion of motorsport spirit and elegant design. With a focus on "Dynamic Elegance," it offers a bold aesthetic that reflects Genesis' dedication to perfect design and performance. The striking Magma color highlights its high-performance character and Korean identity. The Gran Berlinetta’s aerodynamic exterior, defined by a new Crest Grille, parabolic lines, and rear spoilers, complements its powerful stance, while the minimalist interior emphasizes "Beauty of White Space" to enhance the driver’s racing experience.
Client / Manufacturer
Design

Hyundai Motor Company
Seoul, KR
Hyundai Motor Company
Seoul, KRHyundai Genesis Global DesignDate of Launch
2024
Development Time
more than 24 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users