gengao
baijiu packaging
JingCaoJiFeng
Return to the original intention of protecting goods and helping sales. Abandon the ostentatious appearance design using a piece of cardboard to solve the complex structure of the box, thereby reducing production, storage, and transportation costs. Transparent glass bottles are selected, and the physical and chemical indicators are clearly labeled so that consumers can understand the product attributes at a glance. Additionally, the package solves various problems in the Chinese Baijiu industry, such as the opacity of product information, intentional concealment of facts, substituting the good for the bad, and over-packaging to lure consumers
Client / ManufacturerDesign
JingCaoJiFeng
Guiyang, CNGENGAO Maoyi
Guiyang, CNYOUYIJIA Design
Guiyang, CNLuoyungui,luoxun,jiangtanDate of Launch
2022
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users