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gengao
gengao
gengao
gengao
2024

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baijiu packaging

Return to the original intention of protecting goods and helping sales. Abandon the ostentatious appearance design using a piece of cardboard to solve the complex structure of the box, thereby reducing production, storage, and transportation costs. Transparent glass bottles are selected, and the physical and chemical indicators are clearly labeled so that consumers can understand the product attributes at a glance. Additionally, the package solves various problems in the Chinese Baijiu industry, such as the opacity of product information, intentional concealment of facts, substituting the good for the bad, and over-packaging to lure consumers

Client / Manufacturer

JingCaoJiFeng

Guiyang, CN

GENGAO Maoyi

Guiyang, CN
Design

YOUYIJIA Design

Guiyang, CNLuoyungui,luoxun,jiangtan
Date of Launch
2022
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users

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