Genie TV Brand Identity Design

Brand Identity

KT(Korea Telecom)’s IPTV brand, the No.1 player in the Korean PPV market, underwent total brand renewal in October 2022 from olleh tv to 'Genie TV'. Evolved into an all-round 'media portal', new Genie TV allows subscribers to enjoy all varieties of contents including OTT, YouTube, and VOD at once on Genie TV along with AI-based curation service. Brand new verbal and visual identity has been devised to match up the new service paradigm of Korea’s top IPTV brand.

Client / Manufacturer

KT Corp.

Seoul, KR

Design

Clay Inc.

Seoul, KRHyoungwoo Kim, Saimi Lee, Hyungjin Kim, Jiyeong Choe, Soi Jin, Jimin Kwak

KT Corp.

Seoul, KRHeejoo Kim, Geon Park, Eunkyeong Jeong