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Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
Genie TV Brand Identity Design
2023

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Genie TV Brand Identity Design

Brand Identity

KT Corp.

KT(Korea Telecom)’s IPTV brand, the No.1 player in the Korean PPV market, underwent total brand renewal in October 2022 from olleh tv to 'Genie TV'. Evolved into an all-round 'media portal', new Genie TV allows subscribers to enjoy all varieties of contents including OTT, YouTube, and VOD at once on Genie TV along with AI-based curation service. Brand new verbal and visual identity has been devised to match up the new service paradigm of Korea’s top IPTV brand.

Client / Manufacturer
KT Corp.

KT Corp.

Seoul, KR
Design
Clay Inc.

Clay Inc.

Seoul, KRHyoungwoo Kim, Saimi Lee, Hyungjin Kim, Jiyeong Choe, Soi Jin, Jimin Kwak
KT Corp.

KT Corp.

Seoul, KRHeejoo Kim, Geon Park, Eunkyeong Jeong
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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