Genius Markenaufbau
Corporate design
Genius is an educational initiative of Daimler AG, which has taken on the task of making children understand the mobility of the future in a lively way and generating enthusiasm for future-oriented technology this way. With the Genius brand, we have produced a corporate design that has been created to appeal to children and young people alike. Its illustrative character and the masked photographic cut-outs make visualizing sophisticated topics easy without seeming childish.
