Genius Mouse Series
Mouse packageKYE Systems Corp. (Genius)
The design concept reflects the primitive and eco-friendly culture of the Austronesia tribes (Bunun and Maori). The rhombus pattern and embossing resemble a Chinese copperhead and straw from the Bunun who respect nature. The left box means Kiaora! Kiaora! (nose-bumping ritual) and To MoKo (face tattoo) displaying Maori tribal art. The usage of red and black on the package represent the company identity. In addition, the golden ratio of the package emulates visual harmony. By reducing ink, using Kraft paper, and reducing waste, the design is consistent with the spirit of the Genius brand.