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Brand Identity & Packaging System
Gewiss S.p.A.Interbrand supported Gewiss, a leading company in the electrotechnical sector founded in 1970 on the revolutionary use of technopolymer in electrical engineering, in transitioning from an ingredient brand focused on industrial products and services to a comprehensive project partner that creates and manages interconnected, seamless solutions for enterprises, professionals, and end-users. Central to this transformation is the 'Bicky'—a visual element inspired by Gewiss' iconic logo. Complemented by unique brand experiences through sound, imagery, and animations, the redesign embodies innovation and connectivity.
Client / Manufacturer
Design

Gewiss S.p.A.
CENATE SOTTO - BERGAMO, ITInterbrand Milano
Milan, ITAndrea Serati, Mattia LocatelliDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry