GGULGGEOG honeystick package
Single-serving honey stick gift box
‘GGULGGEOG Stick’ is a single-serving honey product made with Grade 1+ Korean wildflower honey, designed for convenient and hygienic everyday use. The name combines the Korean word ggul (honey) with 'ggulggeog', an onomatopoeia describing the satisfying act of swallowing something delicious. Moving away from the traditional image of honey, the brand adopts a modern, minimal design language. Simple graphics and character-based visuals reinterpret honey consumption as a small but meaningful daily ritual, subtly highlighting the ecological importance of bees and environmental care.
Client / ManufacturerDesign
BYLEO Inc.
Seoul, KRHEXAIN Inc.
Seoul, KRYunsuk Yang, Joobyung Chae, Jaehoon Jung, Jaemin YooDate of Launch
2025
Target Regions
Asia, Europe, North America, South America, Australia / Oceania, Africa
Target Groups
Consumers / Users