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Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
Giant Lives Here
2026

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Giant Lives Here

DOOH Media Art project

Dong-A ILBO

<Giant Lives Here> is a media-art project created for Korea’s largest curved digital signage. At the city’s core, scale and sightlines intersect. LUUX at Gwanghwamun—50m wide × 60m high (3,000m²), with three-sided visibility on a J-shaped cylindrical facade—reframes Seoul’s daily flows as a single urban stage. We designed <Giant Lives Here> specifically for this site. To express “bigness” most directly, we chose the giant, then shaped it as a balloon to create ‘DooDoong’. Cheerful and non-threatening, this balloon giant and its unique universe engage citizens and global visitors with playful, proactive exchange.

Client / Manufacturer

Dong-A ILBO

Seoul, KR
Design

Channel A B&C

Seoul, KRJisang Yu, Hyeseon Han, Jeongmin Seo, Heeju Yoon, kyohyun Cho
Date of Launch
2025
Target Regions
Asia
Target Groups
Public Sector / Government

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