Giant Orange
Giant Orange
Giant Orange
Giant Orange


Giant Orange

Maternity services branding

Giant Orange specializes in baby and maternity services and products. The English letters G and O are combined in a single logo graphic, which is an obvious reference to a baby. Rotating the logo ninety degrees clockwise transforms it into GO, which skillfully conveys the brand's tagline "upward growth; let's go together." The English brand name Giant Orange sends a message of "larger than life," resembling a lively person with surprising energy. The Chinese word for "orange" is "cheng," a homonym with another word that means "to succeed, to become," thereby sending good wishes to newborns to do great things.

Client / Manufacturer

Giant Orange Baby and Maternity

Bazhong, CN
Dongdao Creative Branding Group

Dongdao Creative Branding Group

Beijing, CN
Date of Launch
Development Time
up to 12 months
Target Regions
Target Groups
Consumer / User, Trade / Industry