![Giant Orange](https://ifdalivestorage.blob.core.windows.net/user-uploads/56036/260740/00000000-0000-0000-0000-000000000000/01_if1.jpg)
![Giant Orange](https://ifdalivestorage.blob.core.windows.net/user-uploads/56036/260740/00000000-0000-0000-0000-000000000000/02_if2.jpg)
![Giant Orange](https://ifdalivestorage.blob.core.windows.net/user-uploads/56036/260740/00000000-0000-0000-0000-000000000000/01_if1.jpg)
![Giant Orange](https://ifdalivestorage.blob.core.windows.net/user-uploads/56036/260740/00000000-0000-0000-0000-000000000000/02_if2.jpg)
Giant Orange
Maternity services branding
Giant Orange Baby and Maternity
Giant Orange specializes in baby and maternity services and products. The English letters G and O are combined in a single logo graphic, which is an obvious reference to a baby. Rotating the logo ninety degrees clockwise transforms it into GO, which skillfully conveys the brand's tagline "upward growth; let's go together." The English brand name Giant Orange sends a message of "larger than life," resembling a lively person with surprising energy. The Chinese word for "orange" is "cheng," a homonym with another word that means "to succeed, to become," thereby sending good wishes to newborns to do great things.
Client / ManufacturerDesign![Dongdao Creative Branding Group](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3067/00000000-0000-0000-0000-000000000000/logo_82bf728ad92d5b9d9818180533d47f163f6bc54f.png)
Giant Orange Baby and Maternity
Bazhong, CN![Dongdao Creative Branding Group](https://ifdalivestorage.blob.core.windows.net/user-uploads/profile/3067/00000000-0000-0000-0000-000000000000/logo_82bf728ad92d5b9d9818180533d47f163f6bc54f.png)
Dongdao Creative Branding Group
Beijing, CNDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry