Gillette Heated Razor
Gillette Heated Razor
Gillette Heated Razor
Gillette Heated Razor


Gillette Heated Razor


Procter & Gamble

The Heated Razor by GilletteLabs delivers instant warmth to provide the comfort and sensual feeling of a hot towel shave, elevating this daily grooming routine to a luxurious experience. A combination of premium materials with a metal handle makes the razor durable and comfortable to hold. The iconic and integrated FlexDisc delivers optimal adaptation to the contours of the face. Its design is defined by a simple silhouette, iconic signature elements and an intuitive user interface that visually complements the sensorial experience of the heating function. The magnetic dock presents the razor vertically while wirelessly charging it.

Date of Launch
Development Time
13 - 24 months
Target Regions
Europe, North America
Target Groups
Consumer / User