GilletteLabs - Exfoliating Razor
Men’s Facial Razor
GilletteLabs is Gillette’s first new product platform in a generation and largest launch since Fusion over 15 years ago, GilletteLabs is one of the most important innovations in Gillette history and defines the future of the brand. Design-forward from inception, the new product seeks to elevate the experience of shaving from occasional chore to everyday delight. GilletteLabs Exfoliating razor has test-ably superior end-to-end experience across all touchpoints, notably; product design and functionality, customer and consumer value, communication, retail execution, packaging and sustainability.
Date of Launch
2022
Development Time
up to 24 Month
Target Regions
North America, Asia, Europe
Target Groups
Consumers / Users