Ginga, a Typeface
Typography
Ginga: a typeface designed to express the Brazilian-ness of the Penalty brand. In the process of building a new identity for a traditional Brazilian sports apparel brand, we developed an exclusive typeface that should express, in itself, the values of Brazilian-ness. As Penalty has repositioned itself to become Brazilian soccers brand, Ginga was designed to manifest the uniqueness, joy and performance it needed. Ginga combines the grace and sensuousness of curves with the precision and performance of straight lines, harmonized in a way that translates a friendly tone of voice and sums up Penalty's new signature: a brand from Brazil.
