Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2026All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2025 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017FAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
GINGA: HAVAIANAS FASHION VISION
2026

Share:

GINGA: HAVAIANAS FASHION VISION

Communication, Global Strategy, Positioning

Alpargatas S / A

Havaianas’ new global identity redefines the brand’s fashion vision through the concept of Brazilian Ginga—a celebration of lightness, vibrancy, and attitude. The project solves the challenge of aligning Havaianas’ joyful Brazilian essence with a premium global positioning. By blending sensory design, bold colors, and playful sophistication, we created a flexible visual system that transforms a local icon into a timeless global fashion brand with an unmistakable Brazilian soul.

Client / Manufacturer

Alpargatas S / A

São Paulo, BR
Design

anacouto

Rio de Janeiro, BRAna Couto, Danilo Cid, Fernanda Casas, Rafael Torres, Igor Oliveira, Bruna Savino, Stefany Pauly , Leonardo Moreira, Isabella Herdy
Date of Launch
2024
Target Regions
Africa, Asia, Australia / Oceania, Europe, South America, North America
Target Groups
Consumers / Users

RELATED PROJECTS