Ginipet Brand Identity
Brand identity
Ginipet, a premium pet food incorporating ginseng, was launched as a response to increasing interest in the health of pets. Embodying the concept of "Ginseng in Pet," the design articulates a premium image where Ginipet is differentiated from other pet brands that primarily focus on cuteness. The main crest mark which consists of essential elements such as red ginseng leaf and dogs, instinctively marks exclusivity. Extended brands include a bird, horse and cat, representing each category. This system retains brand recognition and unity.
Development Time
up to 12 months
Target Regions
"South Korea"
Target Groups
Consumer / User