GINZA ECOLOGICAL MAP
Exhibition
he COVID-19 pandemic has provided us with more opportunities to deeply reflect upon the global environment and human-nature relationship. As we strive for a more sustainable society, it is essential to present Shiseido's unique approach of "beauty" to the community. Spring 2020. COVID-19 has emptied the streets of Ginza, one of Japan's largest commercial cities and the birthplace of Shiseido. We looked closely at the strangely empty city, and noticed that even in Ginza, a metropolis far removed from nature, there was a beautiful "ecology" with brightly colored roadside trees and birds.
Client / Manufacturer
Design
SHISEIDO Co., Ldt.
Tokyo, JPShiseido Creative Co., Ltd.
Tokyo, JPKEISUKE HORIHakuten Corporation
Tokyo-to, JPKoji NakaeHakuten Corporation
Tokyo-to, JPKoji NakaeDate of Launch
2020
Development Time
up to 24 Month
Target Regions
North America, Asia
Target Groups
Consumers / Users