GIRL CRUSH
Editorial design
GIRL CRUSH is a dictionary of words related to women, offering deeper insight into the female Chinese character while promoting women's issues. The illustrations use a modern style, with soft strokes and lines to portray more feminine features. In general, the dictionary details various social perceptions, values, symbolism, and cultural information linked with Chinese depiction of women.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User