Girlguiding badges
Redesign of all badges across Girlguiding
Girlguiding is the leading charity for girls and young women in the UK. They empower nearly half a million girls to be their best and face the challenges of growing up today. More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever, including a redesign of its iconic badges and activities, to create a fresh and inspiring visual approach that is relevant to girls’ lives now. As part of the project, Red Stone redesigned all 187 badges for the four Girlguiding "sections": Rainbows (age 5–7), Brownies (7–10), Guides (10–14) and Rangers (14–18).
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User, Specific sub-group: Girls and young women aged 5 to 18 years