Girlguiding badges

Redesign of all badges across Girlguiding

Girlguiding is the leading charity for girls and young women in the UK. They empower nearly half a million girls to be their best and face the challenges of growing up today. More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever, including a redesign of its iconic badges and activities, to create a fresh and inspiring visual approach that is relevant to girls’ lives now. As part of the project, Red Stone redesigned all 187 badges for the four Girlguiding "sections": Rainbows (age 5–7), Brownies (7–10), Guides (10–14) and Rangers (14–18).

Client / Manufacturer

Girlguiding UK

London, GB

Design

Red Stone

London, GB