G+J Jahresbericht 2007

Annual report

The G+J Annual Report is mainly used for positive image-building purposes. In addition to economic figures, the report spotlights the varied activities of the international media house. In-depth reports and a lavish, often surprising photo language offer insights into the group's entrepreneurial projects and its growing corporate social responsibility activities. In line with its motto "Expand your Brand", Gruner + Jahr pushed ahead in 2007 with the further development of strong G+J brands in new media channels. An animated online version of the annual report was published for the first time in 2007. Online videos, slide shows and interviews bring the print version to life. Its integration into the corporate website www.guj.de/e-annual2007/ leads to constantly updated links to the corporate world and to the individual G+J brands and media. Haptically and visually, the "Expand your Brand" motto is picked up in gate folders and electronic fold-outs containing the various online offerings. The print version, which is published in German and English, comes complete with a DVD of the offline version of the e-annual.